About Us

Aurora was founded to bridge the gap between fast-evolving online travel technology and the needs of boutique luxury hotels.

Collaborating with top hotel tech providers and OTAs, we transformed revenue for a portfolio of 500+ boutique luxury hotels across Europe and Asia, including

* Relais & Chateaux

* Suba Hotels, India

* Tree House Hotels, India

* Novotel, India

* MGM Muthu Hotels, Worldwide

* Montcalm Hotels, UK

* Handpicked Hotels, UK

* Naira Hotels, Asia

* Niche Hotels, UK

Ammisha Bhardwaj

Ammisha founded Aurora through identifying the gaps in the revenue, distribution, ecommerce and hotel team training.

A hotel professional with over 25 years of corporate experience with the Taj Group of Hotels and hotel SAAS and strategy.

Areas of Expertise :

* Commercial Strategy

* Revenue & Distribution Management.

* Ecommerce and Hotel Technology

Samantha

Lee-Breese

Project Manager

Alison Campbell

Customer Success Manager

Charu Patel

Commercial Strategist

Ravi Taneja

Revenue Manager

Our Experience

SAAS Partner Sales & Business Development

•Exclusive partnership with Globekey booking systems (now with Siteminder); onboarded 500+ hotels

•Led market expansion for SimpleBooking, driving increased sales and revenue.

•Represented SAAS partners at ITB-Berlin, WTM-London, and Independent Hotel Show, driving business growth and market expansion.

Onboarding, Training & Customer Success

•Managed onboarding, training, and support for partner hotels using Booking Engines, CRS platforms, GDS & Channel Management systems.

•Acted as a strategic bridge between SAAS providers and local market requirements.

•Provided troubleshooting and ongoing support to optimise hotel performance.

Revenue Management & Distribution Strategy

•Developed and executed smart revenue and distribution strategies for 500+ boutique luxury hotels, increasing direct profitability.

•Built strong OTA partnerships to enhance hotel performance and revenue potential.

•Analysed market trends and competitor strategies to identify opportunities for growth.

Reports & Analytics

Designed data-driven performance reports tracking revenue distribution across OTAs vs. direct channels, lead time analysis, LOS, and market contributions.

E-Commerce & Digital Marketing

Applied the latest digital marketing, CRM, and social media strategies to enhance brand visibility and engagement.

We also work with a pool of competent consultants who each in their own right are specialists in their field.

Great working relationships with a wide range of leading industry suppliers including PMS, RMS, CRS, CRM, Channel Managers and GDS enable us to recommend customised solutions and best fit for purpose to each client.

As early adopters of revenue management and electronic distribution we consistently develop our knowledge and analytical skills and have had the opportunity of working on many unique hospitality projects.

Combining our understanding of technology with our passion for hotels and revenue management, we are ideally placed to help hotel companies and asset managers get the best out of their people, systems and processes.